Speaking of Inbound Marketing (last month’s post), what about the online listings where your business is represented? There are many of them, including the ones you heard of, i.e. Yelp, Yahoo, Bing, and Facebook. But also some you may not have thought about such as SuperPages.com, Foursquare and Local Pages.
These lists update constantly and incorrectly. That’s a problem for your potential customers and for you. An incorrect listing (showing the wrong address, or map, or phone number) or inconsistent information across multiple listings is not well received by the public. Check out these statistics:
- 73% of consumers lose trust in a company if their info is outdated and wrong.
- Up to 40% of location information is wrong and
- 2 out of 3 business listings contain wrong information.
So, having them right all the time would be a worthwhile endeavor… and time consuming. But help is on the way with a product that is now being offered at an affordable rate. For $100 per month, you can get your business listed locally in 68 lists and get them monitored and updated with new information too. It is offered in a bundle, so unless you have five businesses or more, you won’t want to sign up.
Being a web services agency, we can get a bundle for five locations and charge each customer their portion. Interested? Just call us today and we’ll present you with the details and answer any questions you may have.