Color Marketing Group | Perugi Web Design | Wordpress Web Design and Development | Greater Boston | MetroWest

Viva Magenta New Color of 2023

Deborah Perugi — Wed, 29 Mar 2023 16:43:39 +0000

From Architectural Digest: Viva Magenta by Pantone

“A berry red that blurs the lines between warm and cool, Viva Magenta is the bold color that is turning heads on the runway and turning up in the metaverse. Described by Pantone Color Institute’s executive director, Leatrice Eiseman, as “audacious, witty” and like “a fist in a velvet glove,” Viva Magenta can make a statement big or small, whether it is color-drenching kitchen cabinets or simply as an accent in colored glassware on open shelving. Indeed, it’s an appealing option for any room of the home that calls for a color that can be as alluring as it is accessible.”

Introducing Pantone’s New Color of the Year for 2019!

Deborah Perugi — Thu, 06 Dec 2018 17:35:22 +0000

“Meet Living Coral. It’s the color of resistance, of tech company rebrands, and of 1960s Americana–a familiar and energizing hue that you’re about to see everywhere.” — Pantone

The color is Pantone Color 16-1456, or Coral Craze. Last year was Ultra Violet. I saw this color used on a website matched with a alight retro aqua green and it was very eye catching. A definite new color to consider for 2019! Optimistic and a hope for better things to come. When you are tired of the same old colors on your website, month after month, a switch to a new color can be refreshing. Photo credit: Pantone.

Choosing Colors for Mobile Web Design

Deborah Perugi — Thu, 07 Apr 2016 18:56:11 +0000

In the last post I stressed that designing for mobile is important in today’s very smart, smart-phone world. And a big part of that design is the use of color. There is psyhcology to color: A corporate feel would call for blues and grays. A children’s website would be totally the opposite by using bright greens and oranges. Fortunately, there are many tools to help you pick the palette of colors that will work for you. (Try paletton.com or Adobe Kuler, now called Adobe Color CC, for some guidance.) Your logo may be already designed and include several colors. Start with that. But don’t limit yourself either.

It’s not about what color you choose, it’s how you use it. Don’t overdo it with an explosion of colors, meaning many different colors on one site. A selection of three or four colors are plenty. “Consistent, color saturated design ensures your pages will stand out among others and look great on mobile – even with reflection. No matter the color, it’s all about being bold and making a statement.”

Coschedule did a two-month study on the popularity of a given color in their graphics. They found that blue and green were the highest performing colors. Both of these colors reflect a calm, clean, comforting presence. Blue is also one of their brand colors. The other two top-performing colors were red and orange, which are the perfect complementary color matches to blue and green. Use the brighter colors to grab attention or for a call to action.

We also like to add neutrals to the mix to balance out the color in the website. One way to do this is to choose your primary color, say blue, and add a percentage of gray to it and use both in your layout. This will add to the sophistication of the design.