Entrepreneurship | Perugi Web Design | Wordpress Web Design and Development | Greater Boston | MetroWest

Save time and money building a website with WordPress

Deborah Perugi — Mon, 24 May 2021 17:04:11 +0000

Building a website design from scratch is expensive. Individual business owners don’t have the time or expertise to jump into the design process or work closely with their webmasters while a design is in process. A wire frame sketch can be helpful but wouldn’t you prefer to see a design idea beforehand?

Off the shelf wordpress themes from Theme Forest os a popular way to go. But you pay for the theme and then have very little… to virtually no support from its developers. And you are stuck with a “locked in” layout that is difficult to interpret.

A production innovation I have been providing my clients enables me to show design models to new clients which cost them less and save them both time and money. We do this by using our powerful and versatile builder.

Within the builder, sections within the layout can be edited, added, moved or deleted and even saved in a library for later. Fonts, colors and backgrounds can be changed.

We select several layouts from the library, drawing from an interview with you and our experience and expertise of over twenty years.

We will work with you to develop your brand, from logo to content. We select high quality stock photography, use yours or hire a freelance photographer.

Check out the several recent designs we have made using this process and also a few soon to be published and consider Perugi Design for your next project.

Know Your Audience, Know Your Market

Deborah Perugi — Thu, 15 Feb 2018 15:55:00 +0000

Before creating a new website, updating one or doing any marketing, know your audience. It is the “Key to Success” according to Forbes Entrepreneurs in an article from several years back by Jayson DeMyers. It still remains true and why I want to write about this critical subject.

Everyone knows that Search Engine Optimization (SEO) is the key to getting people to your website, so that you can explain your services or products and sell them. We do this at Perugi Design by researching key words that people will use to search for your services online. We add them to the back end and also incorporate them in the text of your most important pages and posts. But do you know who the people are that will likely buy your product? What are their interests, wants and needs? So, before we go any further, we need to step back and look at that.

A market research campaign gives you the information you need about the audience you wish to attract. If you can find out their most urgent concerns and what they focus on when making a purchase, then you will be able to reach them more effectively with your design, copy and overall content. If you need help determining who your audience is, then I suggest following this link to Search Engine Land and recommended by Forbes.

You may ask: How do I attract customers who value my product to the extent that they are willing to pay it’s true value? Do you need to change your product, change a design, create more options in your services? Or, do you need to find and attract the right people to your website? Or both? Doing the work upfront to identify that audience will go a long way to your overall success in your business.

MetroWest Entrepreneurship

Deborah Perugi — Tue, 24 Mar 2015 15:55:00 +0000

Last Sunday’s Boston Globe’s Metro West section published an interesting article on entrepreneurship. I find that many of my clients are starting out a new business or putting a spin on an existing one, so it was a fascinating read for me.

Andrew Corbett is a professor of entrepreneurship and faculty director of the John E. and Alice L. Butler Venture Accelerator Program at Babson College in Wellesley, just a few towns away from Framingham.

“Corbett is a coauthor of the Global Entrepreneurship Monitor’s 2013 United States Report, which showed that 39 million Americans, or nearly 13 percent of the 18- to 64-year-old working-age population, were running or starting their own business — the highest rate of entrepreneurship reported among 25 developed economies in North America, Europe, and Asia.”

Wow! That’s 13% of all workers in the United States. I’ll continue to quote here: “There were seven female entrepreneurs for every 10 males, with entrepreneurship rates peaking in mid-career (20 percent in ages 35 to 44) for men and early to mid-career (13 percent among both ages 25 to 34 and 35 to 44) for women.

Yet, Americans in the 55- to 64-year-old age group emerged as the fastest-growing segment worldwide.” Ages 55-64… Baby Boomers keep on trucking!

It would be interesting to further study this trend to find out the types of companies that are being hatched. As a web designer, I’ve had the opportunity to see these new or revived business first hand. Health and fitness, attorneys, construction, craft arts and fine artists, cpas, writers and all types of consulting, to name a few.

The article continues:

“Mid-career and senior entrepreneurship makes perfect sense, Corbett said, since mature workers generally have broad experience, a modicum of financial independence, and greater risk tolerance. Regardless of age, he said, entrepreneurship is an attainable goal.”

If you are looking to start a new business check out these places in the MetroWest area of Boston:

Middlesex Community College has opened an Innovation Development & Entrepreneur Assistance Center in Henderson Hall on its Bedford campus. The IDEA Center connects students with resources and expertise to help organize, launch and manage successful new ventures. Its speaker series is open to the public.

TechSandBox, an innovation incubator in Hopkinton, provides programs geared both toward technology-based startups and general business topics such as marketing and financing, said founder and CEO Barbara Finer.”

Mentioned in the article is new entrepreneur Ms. Yin, an MBA student at Babson, who used the accelerator program to develop her company. “In addition to support from Babson, including three months of free office space through its Hatchery Program, Yin and her husband have attended workshops organized by MassChallenge and benefited from several state government resources.”

Another MetroWest town, Shrewsbury, through its Public Library, has hosted monthly meetings known as the Greenhouse for Entrepreneurs, where the public can share their ideas. Free, its facilitated with the help of Krosslink.org, which aims to foster local entrepreneurship through public libraries.