Our job is to do that heavy work. We create the text that not only optimizes the site with key words for SEO, but is strategized and placed in a way that turns prospects into customers. See the post about Purposeful User Flow published a few weeks ago.

Wikipedia says “Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.”

I couldn’t have said it better!

So, get to work writing and finding visuals for Facebook, Instagram, Twitter and the like, depending on where your potential customers hang out. It’s worth the time and money to hire someone to help you (and you can track how it’s doing using your analytics). Pick out subjects that you know well that will position you as an expert in your field. Use catchy titles and action verbs. Find a “voice”. You should see increases in traffic and sales in no time!