One of my colleagues at Business Networking International (BNI) wanted to update his website: Bartleby Scriveners. Bob helps people with the written word. Many of my clients need his help, as content and words are important elements in web design and marketing. But, while Bob is very good at writing, he needed help in organizing and creating a new look for his brand. It also has to be done within a budget.
I recommended using a WordPress template or theme from WordPress.org. Choosing the right theme out of the thousand or so is a critical first task. Not only do I look for layout, but I look for good typography and flexibility within the theme. The themes come prepackaged and may look exciting on the whole, but the nuts and bolts don’t fit.
Bob worked on his text, while I went about finding the right photograph for his banner. What better image than Moby Dick‘s author, Herman Mellville’s desk? Herman Mellville wrote the novella Bartleby The Scrivener, where Bob took his name. Working in Photoshop added some mellow tones to the image and it more or less fit into the space for the banner. A font from Typekit helped give his banner a brand.
To make a long story short, we added the pages and text as well as images, the social media links and illustration. Bob is trained in WP and now writing blogs for his inside News page.
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