When your marketing plan includes a new website

When business owners plan out a new marketing strategy, which includes redesigning their website, they are not sure where to turn. There are many options available to them in the huge marketplace of the internet. When they try Yahoo or Go Daddy website plans, they...

Referrals and Web Site Design

I belong to a referral network, which relies solely on referrals from other members in the group. I noticed that some of my associates think that a good referral is all they need to get a new client or customer, and they don’t need to be concerned about their...

Why you should never buy online advertising first

Many clients ask me if they should invest in Google Ad Words or Facebook Ads. I tell them my experience using Facebook Ads a few years ago, which was not rewarding, i.e. zero response. Those clients who did use Google Ads had the terrible experience of seeing large...

Inbound Marketing 101

People often wonder after they get their website up and running why it isn’t pulling in sales from day one. Usually it’s because they are too busy to write blog posts or don’t get around to hiring someone else to do it. Either way, not writing...

New business marketing tools better than the old

Most of my clients know I have been in the graphic design and web design business a long time. Maybe its the gray hair that gives it away! After I worked at the Boston Globe for ten years from 1978 to 1988 as an information graphic artist, I started my own company. At...

Google making big algorithm change April 21

Your website’s page rank can be affected by the next major algorithm set to change on April 21. The main thing you need to know is that if your site is not Mobile Friendly, your site is set to move to the bottom of the search list. Many themes in WordPress are...

MetroWest Entrepreneurship

Last Sunday’s Boston Globe’s Metro West section published an interesting article on entrepreneurship. I find that many of my clients are starting out a new business or putting a spin on an existing one, so it was a fascinating read for me. Andrew Corbett...

Video for your website

Today I sat in on a webinar “How to Successfully Implement Video In Your Content Strategy” presented by Hana Abaza & Kristen Craft of Uberflip and Wistia. What was impressive to me was how easy it is make a budget video for presenting on your website....

Perugi Design Offering New Products

We have been very busy putting together some products to offer clients who want to stay up to date and promote their business but also don’t want the hassle of doing it themselves! In chronological order of this crazy period of growth we offer you: 1. Constant...

Organic Search Engine Optimization

WordPress is here, offering you an easy way to beat your competitors for that lucrative first page on Google. All you have to do is use relevant text in your website and write blog posts on a regular basis on topics that relate to your business or service. If you...