When business owners plan out a new marketing strategy, which includes redesigning their website, they are not sure where to turn. There are many options available to them in the huge marketplace of the internet. When they try Yahoo or Go Daddy website plans, they become confused and often hit a roadblock. The new site doesn’t look as cool or the content doesn’t flow. Some of the options may charge a low fee initially, but then include a monthly fee for as long as you run the site.
Business owners in Massachusetts might know a little about the internet and may have heard of the popular CMS – WordPress. But, they don’t know enough to start a site by themselves, don’t have the time to spend learning the software, or don’t have enough digital design and marketing experience to make their business successful. Believe me, with thousands of new websites launching every day around the world, you need to be highly visible to stand out and capture your share of the market.
I have a long and broad art and design background: ten years experience at the Boston Globe as an information graphics designer and a over a dozen years of web site design and development. It’s a mix that is rare in the internet business. But I admit I can’t do it all, so I use relationships with experienced WordPress developers and shopping cart experts all over New England and the United States to call on.
I can not only handle all your requirements in developing a sound and attractive website, but also build it with attention to bringing you new customers. If you are not receiving email or calls based on your website at least several times a week, then you definitely need to make some changes.
Here is what I do to get a steady stream of interest:
- Write and post a blog on subjects relating to your field every week if possible or at least once a month. Even a news release or a related article you can mention is worth posting. These posts go out on Google as a second, third or fourth link to your site.
- Decide on two social networks you can link to in your side bar or footer. YouTube, Facebook or LinkedIn are several to consider. Try to keep up with the two you choose and direct those pages back to your website.
- Start a newsletter and combine your latest posts and send out to your subscribers and clients by email. You can also capture new email recipients on the site with a Call to Action button and an Opt-In.
- Include an easy to fill out form on your site with a message area, so you get some information up front.
- Offer deals and discounts through Facebook or other social media. Always add a link to the website. Don’t forget to include it on your signature of your email!
- Make sure your site is mobile ready (responsive) so that phones and tablets can view it clearly.
if you aren’t doing many of the items listed above, you are losing in this marketplace. Your site should not just be a brochure but a marketing magnet!