Eight Reasons Businesses Need a New Website

Whether you live in Boston Metrowest, Boston or New England, you can be set back by website problems that will affect your bottom line. Here is a questionnaire that is really a list of common pitfalls when you manage your own website. 1. THE WEBSITE IS BROKEN Which of...

How to Convert Web Visitors

It’s easy to get people to visit a website, that is, compared to getting them to fill out your online form. And that’s what you want, right? When they fill out the form you are receiving a valuable piece of information, their email. And doing so is called...

Video for your website

Today I sat in on a webinar “How to Successfully Implement Video In Your Content Strategy” presented by Hana Abaza & Kristen Craft of Uberflip and Wistia. What was impressive to me was how easy it is make a budget video for presenting on your website....

Why bounce rate is the best Google Analytics metric

A few months back I talked about how to know when to update your website. The general rule is to update after three years. A lot can change in that time, and you may not be aware of what you can do to keep up. Two important ways are: 1. Running a Responsive theme and...