What to Do When You Get a Bad Review

Here’s a tip based on an experience I had last week. In the middle of a visit with my family from out of town, a woman calls up to ask me about web design. Right away, I’m not sure she is very serious because she is calling for her mother, who is the one...

A Testimonial for Testimonials: Why You Need Them

My last client, who’s also a friend, asked me if I would like a testimonial. “Yes!”, I agreed whole heartedly. A testimonial is one of the best ways to build trust with your audience… and it’s free. I asked her to put it in Linked In,...