Create a Post Instead of a Page

When I meet with ongoing clients, they sometimes tell me they want to make a new page to introduce new services or products. I encourage them to do so, and if they need a refresher on how to do this themselves, I am happy to help. Recently, a client in the whole...

Get Involved With Your New Website

Good web designers don’t work in a vacuum. When you start your discussion, they will ask you what you want to achieve with your new website, who your customers are and what you have in mind. Website content, consisting of photos, text and graphics need to be...

Why https is in your future

Not noticeable but important You probably didn’t notice that my website is sporting the https feature in the browser address. I wondered for awhile whether it was worth it for me to go the extra step and get one. Now I see Google is preferring that you do. An...

Referrals and Web Site Design

I belong to a referral network, which relies solely on referrals from other members in the group. I noticed that some of my associates think that a good referral is all they need to get a new client or customer, and they don’t need to be concerned about their...

Why you should never buy online advertising first

Many clients ask me if they should invest in Google Ad Words or Facebook Ads. I tell them my experience using Facebook Ads a few years ago, which was not rewarding, i.e. zero response. Those clients who did use Google Ads had the terrible experience of seeing large...

“Purposeful User Flow” not just for small websites

After reading my favorite blog’s latest post on Purposeful User Flow, I have new tool I am very excited to share. Thanks, Newfangled! Finally an answer to the problem of conversion …that is, getting visitors to “convert” by filling a form or...

Wellesley Repertory Theatre’s New Website

  Wellesley Repertory Theatre has a new website with a lot more functionality and growth potential. Their previous site was showing wear and not easily updated. We worked together to organize their three theatre groups events into a manageable system that makes...