When I meet with ongoing clients, they sometimes tell me they want to make a new page to introduce new services or products. I encourage them to do so, and if they need a refresher on how to do this themselves, I am happy to help.
Recently, a client in the whole health and beauty business who provides Chinese herbal medicine and acupuncture added massage therapy to her services. She wants to write a new page for her website to introduce this service. There are two options I recommend. 1. Write a blog post introducing the new service and categorize it as “news” and/or “new services.” Any blog category or post can be added to the menu like a page. Or, 2. If you want it to be a page then do both. Use the content from the blog post and insert it into the page. You can link the post and page to each other. Finding new information in more than one place on a website is a good thing!
I can’t emphasize enough how important blog posts are and should be a regular practice. Here are the reasons why:
- Posts immediately get sent to anyone subscribed to your blog and encourage people to sign up
- Posting enlivens your website and makes it more attractive to people seeking information
- Posts get sent out over the internet apart from your website, pulling in new prospects
- Posting enhances your search engine optimization and should be a part of any SEO plan
- Posts can be added to your social networking and newsletter as part of your overall marketing strategy
So, When you think about new activity on your website, don’t forget the blog is waiting to work for you more than just a web page can. Need some training? Give me a shout!