Why you should never buy online advertising first

Many clients ask me if they should invest in Google Ad Words or Facebook Ads. I tell them my experience using Facebook Ads a few years ago, which was not rewarding, i.e. zero response. Those clients who did use Google Ads had the terrible experience of seeing large...

Eight Reasons Businesses Need a New Website

Whether you live in Boston Metrowest, Boston or New England, you can be set back by website problems that will affect your bottom line. Here is a questionnaire that is really a list of common pitfalls when you manage your own website. 1. THE WEBSITE IS BROKEN Which of...

The Twelve Days of a Website Consultancy

Being a website consultant is not all fun and games. Much of the time the work can be tedious. Which is why you want me to do it! Here are some of the things I do on a daily basis to help website owners get the best out of their internet presence. These scenarios are...

Your Online Listings Can Be Causing You Trouble

Speaking of Inbound Marketing (last month’s post), what about the online search engines where your business is listed such as Google, AOL, and Yahoo? There are many of them, including ones you never heard of, i.e. alltheweb, About.com, and Dogpile and others you...

Inbound Marketing 101

People often wonder after they get their website up and running why it isn’t pulling in sales from day one. Usually it’s because they are too busy to write blog posts or don’t get around to hiring someone else to do it. Either way, not writing...

Amazing SEO Tool in Maintenance Plan

Perugi Design uses a powerful new tool that reports website data on everthing from latest backups to SEO standings. On the SEO report page for Perugi Design, it gave me a flow chart of how my website has performed over the past month. (See image below on left). You...

Tips for writing and editing blog posts

There are several cool features right in the text editor that everyone writing with WordPress should use. I’m getting right to the point so you can find and use these handy features immediately! The first one is the “Paste as text button”. Use this...

Wellesley Repertory Theatre’s New Website

  Wellesley Repertory Theatre has a new website with a lot more functionality and growth potential. Their previous site was showing wear and not easily updated. We worked together to organize their three theatre groups events into a manageable system that makes it...

What I learned at WordCamp Boston – Day 2

Sunday’s talks started at 11 am with Cain and Obenland in the Morning, a comedy duo starring Konstantine Obenland and Michael Cain from Automattic. Automattic is the WordPress founding company based in San Francisco. There are many Automatticians around the...