The internet has infiltrated our lives in a way that we never could have predicted ten years ago. It’s hard to believe that there was a time when we had to find a land line or a phone booth to make a call or use a fax to send informaiton. But, here we are in 2014.
Today, more than 40% of the public will look at your site on their smart phone and decide if they will do business with you. If you took the leap early on and procured a website for your business. but have never upgraded to make it responsive, then it’s time for a change. You don’t want your overage website to turn away potential customers.
Here’s what I suggest you do. Call a web designer who works with WordPress to get your web material copied onto a new site that uses a theme already programmed for smart phones, tablets and laptops. This is also the best time to refresh your material and take advantage of the functionality that WordPress offers.
WordPress comes built with blogging software. Many people feel they can’t write or don’t want to write as seldom as once a month. I suggest you use it as a News page for announcing events, new hires, products or services, and advancements in your field. Invite associates to write a guest blog. Many people feel comfortable to recite their elevator pitch. Just put it on paper and you have your first post. Posts are the best way to establish yourself as an expert in your field and increase traffic to your website.
Other WP functionality includes “Call to Action” buttons, forms, slide shows, video, sliders and ability to add publications such as White Papers. Your web designer can train you how to update your text and photos. And did I mention … WordPress is free! No monthly franchise fees.
Here’s a before and after picture of a company website we recently were asked to consult on. The one on the left is the old site. It is a good looking design, but is not responsive. Its the same size on any screen, which is a problem. The one on the right is the top part of the new vertically oriented site. It adjusts to any screen. and is using a responsive ready WordPress theme called DIVI, by Elegant Themes. It can be updated from any computer in any browser with a user name and password. You can have it too! Are you ready?
