When business owners plan out their marketing strategy (and it inevitably includes redesigning their website), they are not sure where to turn. There are many options available to them in the huge marketplace of the internet. When they try Yahoo or Go Daddy website plans, they become confused and often hit a roadblock. Some of these options may charge a low fee initially, but then charge a monthly fee for as long as you run the site.
Business owners in Massachusetts might know a little about the internet and have some coding experience, and even have heard of the popular CMS of WordPress. But, they don’t know enough to start themselves, know the language, don’t have the time to spend learning the software, or don’t have enough design experience to see what will give their business the right look to be competitive. Believe me, with thousands of new websites launching every day around the world, you need to be highly visible to stand out and capture your share of the market.
Sometimes they contact Perugi Design. Deb has an extensive art and design background, ten years experience at the Boston Globe planning information graphics and a dozen years of writing html, css and web site code. It’s a mix that is rare in the internet business. But I admit I can’t do it all, so I am developing relationships with experienced WordPress developers and shopping cart experts all over New England and the United States to call on.
We can not only handle all your requirements in developing a sound and attractive website, but also build it with attention to bringing you new customers. If you are not receiving email or calls based on your website at least several times a week, then you definitely need to make some changes.
Here is what we do to get a steady stream of interest:
- Write and post a blog on subjects relating to your field every week if possible. Even a news release or a related article you can site is worth posting. These posts go out on Google as a second, third or fourth link to your site.
- Decide on two social networks you can link to on your side bar. You Tube or Facebook or Linked In are several to consider. Try to keep up with the two you choose and direct those pages back to your website.
- Start a newsletter or use your latest post as a newsletter that goes out to your members by email. We can also easily capture new email recipients on the site with a Call to Action button.
- Include an easy to fill out form on your site with a message area, so you get some information up front.
- Offer deals and discounts through Facebook or Google Ad Words. Always add a link to the website.
- Design the site so that phones and ipads can view it clearly.
So, if you aren’t doing many of the items listed above, you are losing in this marketplace.
Your site should not just be a brochure but a marketing magnet!