by Deborah Perugi | Feb 15, 2018
Before creating a new website, updating one or doing any marketing, know your audience. It is the “Key to Success” according to Forbes Entrepreneurs in an article from several years back by Jayson DeMyers. It still remains true and why I want to write...
by Deborah Perugi | Apr 20, 2017
I belong to a referral network, which relies solely on referrals from other members in the group. I noticed that some of my associates think that a good referral is all they need to get a new client or customer, and they don’t need to be concerned about their...
by Deborah Perugi | Mar 22, 2017
Many clients ask me if they should invest in Google Ad Words or Facebook Ads. I tell them my experience using Facebook Ads a few years ago, which was not rewarding, i.e. zero response. Those clients who did use Google Ads had the terrible experience of seeing large...
by Deborah Perugi | Oct 22, 2016
After reading my favorite blog’s latest post on Purposeful User Flow, I have new tool I am very excited to share. Thanks, Newfangled! Finally an answer to the problem of conversion …that is, getting visitors to “convert” by filling a form or...
by Deborah Perugi | May 26, 2015
It’s easy to get people to visit a website, that is, compared to getting them to fill out your online form. And that’s what you want, right? When they fill out the form you are receiving a valuable piece of information, their email. And doing so is called...
