by Deborah Perugi | Jan 5, 2021
There is CMS, Content Management Software. But what is CRM? CRM stands for Customer Relationship Management. Not being from the sales and Marketing world, anything related to marketing can be anywhere from boring to confusing to mind boggling. The buzz words I have...
by Brett Peruzzi | Jul 20, 2020
Increasingly over the past two decades, whether you have a business, a non-profit organization, or you’re representing your personal brand, say as an artist or writer, your presence on the Web has become more and more crucial to your success. This year, with so many...
by Deborah Perugi | Dec 6, 2018
When I meet with ongoing clients, they sometimes tell me they want to make a new page to introduce new services or products. I encourage them to do so, and if they need a refresher on how to do this themselves, I am happy to help. Recently, a client in the whole...
by Deborah Perugi | May 9, 2018
Your WordPress Dashboard can be a Marketing Powerhouse if you take advantage of all it has to offer. Software, themes, plug-ins and code all work together to help drive a successful business — and for very little money. Follow these five steps and you will be so...
by Deborah Perugi | Feb 15, 2018
Before creating a new website, updating one or doing any marketing, know your audience. It is the “Key to Success” according to Forbes Entrepreneurs in an article from several years back by Jayson DeMyers. It still remains true and why I want to write...
by Deborah Perugi | Oct 17, 2017
When business owners plan out a new marketing strategy, which includes redesigning their website, they are not sure where to turn. There are many options available to them in the huge marketplace of the internet. When they try Yahoo or Go Daddy website plans, they...
by Deborah Perugi | Apr 20, 2017
I belong to a referral network, which relies solely on referrals from other members in the group. I noticed that some of my associates think that a good referral is all they need to get a new client or customer, and they don’t need to be concerned about their...
by Deborah Perugi | Mar 22, 2017
Many clients ask me if they should invest in Google Ad Words or Facebook Ads. I tell them my experience using Facebook Ads a few years ago, which was not rewarding, i.e. zero response. Those clients who did use Google Ads had the terrible experience of seeing large...
by Deborah Perugi | Nov 14, 2016
People often wonder after they get their website up and running why it isn’t pulling in sales from day one. Usually it’s because they are too busy to write blog posts or don’t get around to hiring someone else to do it. Either way, not writing...
by Deborah Perugi | Mar 23, 2016
Most of my clients know I have been in the graphic design and web design business a long time. Maybe its the gray hair that gives it away! After I worked at the Boston Globe for ten years from 1978 to 1988 as an information graphic artist, I started my own company. At...
