I’m sure you’ve heard of Constant Contact by now. Headquartered in nearby Waltham, it was one of the first email newsletter companies. Constant Contact’s Small Business Marketing suite of tools help you “reach, engage, and acquire new customers through email, events, and social media.”
I recently attended a small presentation at the Microsoft Store in the Natick Mall. They have a neat space in the back where you can sit and watch a large screen. (Apple take note!) Alicia Williams of Aliste Marketing gave an informative slide show on how CC can enhance what you are already trying to do….bring customers to your website. That really made sense to me. All the call-to-action buttons on your web site don’t do a bit of good if you aren’t directing your clients and associates to the home page.
The next step is to encourage those visitors to stay longer than the five seconds it takes most people to decide whether to stay or go. That’s where the special offers and coupons you create in the newsletter can come into play. Direct the newsletter link to a landing page where you explain in more detail what your offer includes. Add a form that people can fill out with an email address that you can capture. If you ask your customers to share your special offer to their associates, you gain even more customers. After they have read the landing page, they might look at the Blog, About Us, Services or Portfolio pages. You can track who came, through the analytics software included in the Constant Contact subscription. Another tool is the Online Surveys you can create in the Newsletter, another great way to engage your audience.
See what I mean? I’m excited to announce that I decided to become a CC Provider right at that meeting. I realized that CC was a great tool to add to our toolbox for only $15 per month, much less than SEO or Social Network Services. I think you will agree, it’s almost a no-brainer.
If you already have an account you’ve been managing yourself, you can still take advantage of this offer…and I’m offering the first ten new CC customers a newsletter setup FREE. Just sign up with me via THIS LINK!