Internet companies that specialize in raising a site’s placement on Google have been charging a pretty penny for their services. They claim that without their expensive services, your site won’t get in the organic area of search engines—the first page. Alternatively, you can pay Google Ad Words to get in the top area for paid advertisers. Sounds prohibitive.
But, WordPress is here, offering you an easy way to beat your competitors for that lucrative first page on Google. All you have to do is use Relative text in your website and write blog posts on a regular basis on topics that relate to your business or service. If you write with authority about something you know well, then you become the expert. How many other carpenters do you know that write with competency about woodworking and house renovation?
Writing can be chore or even frightening to some business owners. All it takes is a little practice and perhaps reading a book on how to write well. I recommend you buy and read E.B. White’s Elements of Style. It is a small book that packs a lot of valuable information. The Seventeenth rule states “Omit Needless Words”. You must be concise. Take out everything that is not useful. It is especially important in writing for the web.
Your web designer should guide you in creating the best text for your website. If he or she is a good editor, they can whip that copy into shape in no time. Just keep writing and communicating what you know.