I stumbled upon an article published by theabundantartist.com while I was milling around the internet. It was about using Facebook to gain a following and sell your art. So, I offer this article to all my clients who ask me, “How do I use Facebook effectively for my business?”. You can read my post for free, or go to this site and buy the course for $25. It may be worth it, as you will be able to download the information and refer back to it. Here is the link.
Over half the United States population uses Facebook, growing 300,000 to 400,000 users per day. Google “Facebook Statistics” and you will be amazed. One site, http://expandedramblings.com, had so many different statistics, the author, Craig Smith, had to break it up into four pages. Take your pick: He offers 40 different FB page statistics, 27 mobile app statistics and 105 FB user statistics.
“Artist makes over $50,000 selling her artwork through Facebook.” I know this sounds like a trick. But, there are some valuable pointers in the original article by Cory Huff. Even though it was written for artists in particular, I think some of the lessons can be understood and used by all business owners.
Firstly, have a product or service to sell. Painters, Designers (of all sorts), Photographers and Inventors for instance. Then, write about it and publish it on Facebook. But, that’s the easiest part. You have to develop a fan base and nurture it. You do this by engaging your audience by corresponding with them. Ask them their opinion, ask for their suggestions. Post your work as it is being developed or created and be consistent. Don’t lose interest and not post for several weeks.
Another way to engage your audience is to create contests. For instance you can auction off an original painting. Or, give away a limited edition print. Get people excited. Give them a deadline to post their bid. If it doesn’t sell, try again later. Which brings us to another important point.
Check your Facebook Insights Page to find out who is liking your posts and when. Timing may be important but also finding out who is your fanbase. Women or Men, Millenials or Baby Boomers? Don’t hesitate to use Facebook’s advertising too. It’s inexpensive and you can decide how much to spend per day and the geographical area you want to target.
That’s it in a nutshell. You may want to read the original article at “http://theabundantartist.com/how-i-made-50000-selling-art-on-facebook/” or purchase their booklet through the link above.