From Architectural Digest: Viva Magenta by Pantone
“A berry red that blurs the lines between warm and cool, Viva Magenta is the bold color that is turning heads on the runway and turning up in the metaverse. Described by Pantone Color Institute’s executive director, Leatrice Eiseman, as “audacious, witty” and like “a fist in a velvet glove,” Viva Magenta can make a statement big or small, whether it is color-drenching kitchen cabinets or simply as an accent in colored glassware on open shelving. Indeed, it’s an appealing option for any room of the home that calls for a color that can be as alluring as it is accessible.”