Speaking of Inbound Marketing (last month’s post), what about the online search engines where your business is listed such as Google, AOL, and Yahoo? There are many of them, including ones you never heard of, i.e. alltheweb, About.com, and Dogpile and others you may not have thought of: SuperPages.com, Foursquare and Local Pages.
These lists update constantly and sometimes incorrectly. That’s a problem for your potential customers and for you. An incorrect listing (showing the wrong address, map, or phone number) or inconsistent information across multiple listings is not well received by the public. I have a client in the medical field who moved about a year ago to a nearby location. People trying to find them on the internet, potential patients and current, were led astray by the incorrect address and map on the listings. This leads to loss of revenue and frustration.
Check out these statistics:
- 73% of consumers lose trust in a company if their info is outdated and wrong.
- Up to 40% of location information is wrong.
- 2 out of 3 business listings contain wrong information.
So, having them right all the time would be a worthwhile endeavor… and time consuming to do it yourself. But help is available with a product that is now being offered at an affordable rate. For $600 per year, you can get your business listed locally in 68 lists and get them monitored and updated with new information during that entire year. It’s called Yext and it’s worth the price. The medical office took their offer and now appointments and office visits are running smoothly.