“Purposeful User Flow” not just for small websites

After reading my favorite blog’s latest post on Purposeful User Flow, I have new tool I am very excited to share. Thanks, Newfangled! Finally an answer to the problem of conversion …that is, getting visitors to “convert” by filling a form or...

Video for your website

Today I sat in on a webinar “How to Successfully Implement Video In Your Content Strategy” presented by Hana Abaza & Kristen Craft of Uberflip and Wistia. What was impressive to me was how easy it is make a budget video for presenting on your website....

Why bounce rate is the best Google Analytics metric

A few months back I talked about how to know when to update your website. The general rule is to update after three years. A lot can change in that time, and you may not be aware of what you can do to keep up. Two important ways are: 1. Running a Responsive theme and...

Get Moving With Newsletter Services

I’m sure you’ve heard of Constant Contact by now. Headquartered in nearby Waltham, it was one of the first email newsletter companies. Constant Contact’s Small Business Marketing suite of tools help you “reach, engage, and acquire new customers...

Consider Adding a Video to your Website

Local videographer Greg Besher of Your Real TV, Inc. takes and edits videos of your business that can be easily added to your website. His video below is of our favorite local dairy, Eastleigh Farm, located in Framingham, Massachusetts. As you will see in the video,...