Why Your Web Presence Is Important

Increasingly over the past two decades, whether you have a business, a non-profit organization, or you’re representing your personal brand, say as an artist or writer, your presence on the Web has become more and more crucial to your success. This year, with so many...

Create a Post Instead of a Page

When I meet with ongoing clients, they sometimes tell me they want to make a new page to introduce new services or products. I encourage them to do so, and if they need a refresher on how to do this themselves, I am happy to help. Recently, a client in the whole...

Fundraising Focus – New Company With Good Planning

Susan Stendahl has helped nonprofits find their fundraising focus. “Her deep-rooted involvement in the nonprofit arena spans two decades, a broad mix of organizations and a diverse array of engagements involving nearly all aspects of nonprofit...

Tip on writing content – don’t use the passive voice

Yoast, the most popular SEO plugin, sent a post recently that applies to many of us trying to write for our web site. The author, Jesse van der Halsbeek, states that writing in the passive voice is bad for SEO. Here, as quoted, he explains why and gives some examples....