The number one reason you need a new website

I posted an article several months ago listing the eight reasons a business should consider building a new website. My number one reason this week is based an an experience I have had one times too many. Your site is not responsive. In other words, it does not respond...

Why https is in your future

Not noticeable but important You probably didn’t notice that my website is sporting the https feature in the browser address. I wondered for awhile whether it was worth it for me to go the extra step and get one. Now I see Google is preferring that you do. An...

Referrals and Web Site Design

I belong to a referral network, which relies solely on referrals from other members in the group. I noticed that some of my associates think that a good referral is all they need to get a new client or customer, and they don’t need to be concerned about their...

Why you should never buy online advertising first

Many clients ask me if they should invest in Google Ad Words or Facebook Ads. I tell them my experience using Facebook Ads a few years ago, which was not rewarding, i.e. zero response. Those clients who did use Google Ads had the terrible experience of seeing large...

Eight Reasons Businesses Need a New Website

Whether you live in Boston Metrowest, Boston or New England, you can be set back by website problems that will affect your bottom line. Here is a questionnaire that is really a list of common pitfalls when you manage your own website. 1. THE WEBSITE IS BROKEN Which of...

The Twelve Days of a Website Consultancy

Being a website consultant is not all fun and games. Much of the time the work can be tedious. Which is why you want me to do it! Here are some of the things I do on a daily basis to help website owners get the best out of their internet presence. These scenarios are...

Your Online Listings Can Be Causing You Trouble

Speaking of Inbound Marketing (last month’s post), what about the online listings where your business is represented? There are many of them, including the ones you heard of, i.e. Yelp, Yahoo, Bing, and Facebook. But also some you may not have thought about such...

Inbound Marketing 101

People often wonder after they get their website up and running why it isn’t pulling in sales from day one. Usually it’s because they are too busy to write blog posts or don’t get around to hiring someone else to do it. Either way, not writing...

Amazing SEO Tool in Maintenance Plan

Perugi Design uses a powerful new tool that reports website data on everthing from latest backups to SEO standings. On the SEO report page for Perugi Design, it gave me a flow chart of how my website has performed over the past month. (See image below on left). You...