Tip on writing content – don’t use the passive voice
Yoast, the most popular SEO plugin, sent a post recently that applies to many of us trying to write for our web site. The author, Jesse van der Halsbeek, states that writing in the passive voice is bad for SEO. Here, as quoted, he explains why and gives some examples....
How to start blogging
Frequency It is important to blog every month or as often as possible. Once a week is the ideal frequency. Read why blogging is important in my blog "Design Musings" under the topic "blogs" and for tips on what to write, the best post titles, etc. WordPress is...
When your marketing plan includes a new website
When business owners plan out a new marketing strategy, which includes redesigning their website, they are not sure where to turn. There are many options available to them in the huge marketplace of the internet. When they try Yahoo or Go Daddy website plans, they...
Case Study: When a client’s site gets hacked
The last correspondence a web designer wants to get is an email from a client telling you their site has been hacked. They know immediately because the hosting company freezes their website and notifies them. This letter gets forwarded to you by the client and you now...
Take advantage of a guest posting in WordPress
What do you do if an associate asks you if they can interview you for a profile on their website? Do not hesitate and say yes as I did when Danielle Blanchette of CPA Advisors asked me. I wrote out their questionnaire and didn't hear back. But eventually, I got an...
The number one reason you need a new website
I posted an article several months ago listing the eight reasons a business should consider building a new website. My number one reason this week is based an an experience I have had one times too many. Your site is not responsive. In other words, it does not respond...
Why https is in your future
Not noticeable but important You probably didn't notice that my website is sporting the https feature in the browser address. I wondered for awhile whether it was worth it for me to go the extra step and get one. Now I see Google is preferring that you do. An HTTPS...
Referrals and Web Site Design
I belong to a referral network, which relies solely on referrals from other members in the group. I noticed that some of my associates think that a good referral is all they need to get a new client or customer, and they don't need to be concerned about their website...
Why you should never buy online advertising first
Many clients ask me if they should invest in Google Ad Words or Facebook Ads. I tell them my experience using Facebook Ads a few years ago, which was not rewarding, i.e. zero response. Those clients who did use Google Ads had the terrible experience of seeing large...
Eight Reasons Businesses Need a New Website
Whether you live in Boston Metrowest, Boston or New England, you can be set back by website problems that will affect your bottom line. Here is a questionnaire that is really a list of common pitfalls when you manage your own website. 1. THE WEBSITE IS BROKEN Which of...