The Twelve Days of a Website Consultancy
Being a website consultant is not all fun and games. Much of the time the work can be tedious. Which is why you want me to do it! Here are some of the things I do on a daily basis to help website owners get the best out of their internet presence. These scenarios are...
Your Online Listings Can Be Causing You Trouble
Speaking of Inbound Marketing (last month's post), what about the online search engines where your business is listed such as Google, AOL, and Yahoo? There are many of them, including ones you never heard of, i.e. alltheweb, About.com, and Dogpile and others you may...
Inbound Marketing 101
People often wonder after they get their website up and running why it isn't pulling in sales from day one. Usually it's because they are too busy to write blog posts or don't get around to hiring someone else to do it. Either way, not writing anything is a...
Amazing SEO Tool in Maintenance Plan
Perugi Design uses a powerful new tool that reports website data on everthing from latest backups to SEO standings. On the SEO report page for Perugi Design, it gave me a flow chart of how my website has performed over the past month. (See image below on left). You...
“Purposeful User Flow” not just for small websites
After reading my favorite blog's latest post on Purposeful User Flow, I have new tool I am very excited to share. Thanks, Newfangled! Finally an answer to the problem of conversion ...that is, getting visitors to "convert" by filling a form or make a call to your...
Tips for writing and editing blog posts
There are several cool features right in the text editor that everyone writing with WordPress should use. I'm getting right to the point so you can find and use these handy features immediately! The first one is the "Paste as text button". Use this when you copied...
Wellesley Repertory Theatre’s New Website
Wellesley Repertory Theatre has a new website with a lot more functionality and growth potential. Their previous site was showing wear and not easily updated. We worked together to organize their three theatre groups events into a manageable system that makes...
What I learned at WordCamp Boston – Day 2
Sunday's talks started at 11 am with Cain and Obenland in the Morning, a comedy duo starring Konstantine Obenland and Michael Cain from Automattic. Automattic is the WordPress founding company based in San Francisco. There are many Automatticians around the world. But...
What I learned at WordCamp Boston 2016
I attended my first ever WordCamp in Boston last weekend. WordCamp is a conference for WordPress user enthusiasts held in various cities around this time of year. Today I selected eight TED type talks to attend on a range of topics, that perhaps only nerdy web...
A Testimonial for Testimonials: Why You Need Them
My last client, who's also a friend, asked me if I would like a testimonial. "Yes!", I agreed whole heartedly. A testimonial is one of the best ways to build trust with your audience... and it's free. I asked her to put it in Linked In, because I can't add it there...